Te Papa Tongarewa Museum of New Zealand
Te Kaihāpai Hōtaka Minenga
Te Papa's mission is to understand the past, enrich the present and meet the challenges of the future. Te Papa is more than just the national museum that houses New Zealand's treasures. It is a meeting place, a place for lifelong learning, and a place that inspires a sense of wonder and connection.
The Audience and Insight Directorate leads an integrated approach across the organisation to how our visitor-facing activities connect people, taonga and stories. Audience-centric and strongly collaborative, the directorate brings together the activities of programme development, audience research and evaluation, marketing and communications, digital strategy, and content and exhibition design.
What you will do
The purpose of this role is to lead and shape Te Hōtaka Matua | the Holistic Audience Programme, defining our audience-facing offerings across multiple channels and over the long-term. It brings assurance that the Te Papa has a rolling long-term audience programme that is dynamic, impactful and exciting.
The Head of Audience Programme will do the following:
- Provide confidence and insight for decision-making and planning
- Take an audience-centred approach, based on our knowledge of our visitors
- Bring together expertise and leadership from across the museum to develop the programme in a collaborative manner and makes recommendations to the Executive.
- Provides confidence and insight to aid Executive decision-making, and support project planning and delivery
- Manage an Audience Programming Advisor, shaping their work and developing their potential
- Maintain strong relationships with external suppliers and partners, and work across key teams in Te Papa to consolidate and enhance the shape of our audience offerings.
Our Head of Audience Insights will be a seasoned leader, with deep experience programming for audiences at scale.
To be successful in this role you will have the following:
- Possess an analytical and detail-oriented mindset, matched with strong communication and presentation skills
- Be comfortable presenting to many different audiences (including executives) and using your influence to bring people on board your vision for programming
- Demonstrate your commitment to bicultural kaupapa in all aspects of your work
- Play a leadership role in our commitment to fostering Māori and Pacific communities as our priority audience development focus
- Demonstrate a strong collaborative approach to working effectively with a broad range of people, including many stakeholders from internal creative teams to external creative communities
- Have a clear understanding of the role of museums as a provider of information and learning opportunities, and as a modern visitor attraction
- Act as a key advocate for audiences, mapping out how this the holistic audience programme can create authentic impact and engagement
- Have strong planning and time management skills, demonstrated experience managing budgets, and a well-developed ability to balance competing priorities
- Set work priorities, foster staff development and champion audience-centric approaches
The salary range for this position is $110,000 to $150,000 pa. Offers will be made within the range to reflect the skills and experience offered by the candidate and those required of the role, and internal relativities with other employees.
Applications close on Monday, 13 June 2022.
Enquiries are welcome to Puawai Cairns, Director Audience and Insight - email@example.com
Applicants must have the ability to obtain and maintain the legal right to work in New Zealand.
Appointment to a position at Te Papa will require the production of evidence, on commencement of work, of a 'MY vaccine Pass' issued by the Ministry of Health.
Prior to Te Papa confirming any offer of employment, pre-employment checks will be undertaken including criminal conviction history and reference checking as a minimum.