National Visitor Survey 2022

The National Visitor Survey (NVS) 2022 paints a broadly similar picture to the NVS survey conducted in 2021. The sample size for the 2022 survey was 704 valid responses from 18 galleries and museums, which is considerably smaller than previous years (2,645 in 2021, and 1,684 in 2020).

The 2022 results are summarised as follows:

Slides related to the zui 'Visitors - what, who and how?' held on Friday 17 July 2020.

Dexibit's Angie Judge presented on the tools used for visitor data analytics.

Video recording of the zui kōrero 'Visitors - what, who and how?'. 

What do today's museum and gallery visitors expect, who are they, and how can we make their visit memorable?

Presenters:
Angie Judge, Dexibit – data analytics (slides available here)
Gayle Beck, Te Papa – research on audience expectations/behaviour
Sabine Doolin, Insight Unlocked – Manifesto for Audience Focus
Adrian Kingston, Te Papa – Audience Impact Model

The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2020 National Visitor Survey, which consisted of 1684 visitor responses at 32 MA member museums across the country.

The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2019 National Visitor Survey, which consisted of 2136 visitor responses at 36 MA member museums across the country.