Publications and resources that relate to audience analysis and insight, programme management, evaluation, marketing, brand, content, experience design, learning and public programmes. Includes visitor research, audience development, and so on. 

National Visitor Survey 2022

24 Aug 2022

National Visitor Survey 2022

The National Visitor Survey (NVS) 2022 paints a broadly similar picture to the NVS survey conducted in 2021. The sample size for the 2022 survey was 704 valid responses from 18 galleries and museums, which is considerably smaller than previous years (2,645 in 2021, and 1,684 in 2020).

The 2022 results are summarised as follows:

2021 National Visitor Survey

2 Jun 2021
The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year.

Dexibit data analytics tools

2020

Slides related to the zui 'Visitors - what, who and how?' held on Friday 17 July 2020.

Dexibit's Angie Judge presented on the tools used for visitor data analytics.

Zui recording: Visitors - what, who and how?

17 Jul 2020

Video recording of the zui kōrero 'Visitors - what, who and how?'. 

What do today's museum and gallery visitors expect, who are they, and how can we make their visit memorable?

Presenters:
Angie Judge, Dexibit – data analytics (slides available here)
Gayle Beck, Te Papa – research on audience expectations/behaviour
Sabine Doolin, Insight Unlocked – Manifesto for Audience Focus
Adrian Kingston, Te Papa – Audience Impact Model

2020 National Visitor Survey

1 Jul 2020

The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2020 National Visitor Survey, which consisted of 1684 visitor responses at 32 MA member museums across the country.

2019 National Visitor Survey

2019

The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2019 National Visitor Survey, which consisted of 2136 visitor responses at 36 MA member museums across the country.

Museums Aotearoa/NEMO survey: Museums in the time of coronavirus

3 Apr 2020
A survey of museums in the time of Coronavirus, run by Museums Aotearoa using the same set of questions as a survey run by the Network of European Museum Organisations (NEMO).

Museums still operating in Aotearoa's COVID-19 shutdown

25 Mar 2020
A public statement from Museums Aotearoa during the COVID-19 shutdown in New Zealand.  

Cultural dimensions and the Living Standards Framework: BERL commentary

30 Sep 2019
Commentary on the Discussion Paper ‘Culture, Wellbeing and the Living Standards Framework: A Perspective (DP 19/02)'.

The value museums, art galleries and heritage properties contribute

1 Dec 2018
An analysis of data from New Zealand museums and their visitors to show that cultural institutions are making an active contribution to cultural well-being, social cohesion and the economy.