Audience & insight
Publications and resources that relate to audience analysis and insight, programme management, evaluation, marketing, brand, content, experience design, learning and public programmes. Includes visitor research, audience development, and so on.
2021 National Visitor Survey
Dexibit data analytics tools
Slides related to the zui 'Visitors - what, who and how?' held on Friday 17 July 2020.
Dexibit's Angie Judge presented on the tools used for visitor data analytics.
Zui recording: Visitors - what, who and how?
Video recording of the zui kōrero 'Visitors - what, who and how?'.
What do today's museum and gallery visitors expect, who are they, and how can we make their visit memorable?
Presenters:
Angie Judge, Dexibit – data analytics (slides available here)
Gayle Beck, Te Papa – research on audience expectations/behaviour
Sabine Doolin, Insight Unlocked – Manifesto for Audience Focus
Adrian Kingston, Te Papa – Audience Impact Model
2020 National Visitor Survey
The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2020 National Visitor Survey, which consisted of 1684 visitor responses at 32 MA member museums across the country.
2019 National Visitor Survey
The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2019 National Visitor Survey, which consisted of 2136 visitor responses at 36 MA member museums across the country.