Audience & insight

Publications and resources that relate to audience analysis and insight, programme management, evaluation, marketing, brand, content, experience design, learning and public programmes. Includes visitor research, audience development, and so on. 

Dexibit data analytics tools

2020

Slides related to the zui 'Visitors - what, who and how?' held on Friday 17 July 2020.

Dexibit's Angie Judge presented on the tools used for visitor data analytics.

Zui recording: Visitors - what, who and how?

17 Jul 2020

Video recording of the zui kōrero 'Visitors - what, who and how?'. 

What do today's museum and gallery visitors expect, who are they, and how can we make their visit memorable?

Presenters:
Angie Judge, Dexibit – data analytics (slides available here)
Gayle Beck, Te Papa – research on audience expectations/behaviour
Sabine Doolin, Insight Unlocked – Manifesto for Audience Focus
Adrian Kingston, Te Papa – Audience Impact Model

2020 National Visitor Survey

1 Jul 2020

The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2020 National Visitor Survey, which consisted of 1684 visitor responses at 32 MA member museums across the country.

2019 National Visitor Survey

2019

The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year. This poster is a visualisation of the aggregated results of the 2019 National Visitor Survey, which consisted of 2136 visitor responses at 36 MA member museums across the country.

Museums Aotearoa/NEMO survey: Museums in the time of coronavirus

3 Apr 2020
A survey of museums in the time of Coronavirus, run by Museums Aotearoa using the same set of questions as a survey run by the Network of European Museum Organisations (NEMO).

Museums still operating in Aotearoa's COVID-19 shutdown

25 Mar 2020
A public statement from Museums Aotearoa during the COVID-19 shutdown in New Zealand.  

Cultural dimensions and the Living Standards Framework: BERL commentary

1 Jan 2019
Commentary on the Discussion Paper ‘Culture, Wellbeing and the Living Standards Framework: A Perspective (DP 19/02)'.

The value museums, art galleries and heritage properties contribute

1 Dec 2018
An analysis of data from New Zealand museums and their visitors to show that cultural institutions are making an active contribution to cultural well-being, social cohesion and the economy.

2018 National Visitor Survey

1 Jan 2018
The National Visitor Survey (NVS) provides snapshot data from visitors surveyed at museums, art galleries and heritage properties in Aotearoa New Zealand in the summer of each year.

2017 National Visitor Survey

1 Jan 2017
This poster is a visualisation of the aggregated results of the 2017 National Visitor Survey.