Audience & insight

Publications and resources that relate to audience analysis and insight, programme management, evaluation, marketing, brand, content, experience design, learning and public programmes. Includes visitor research, audience development, and so on. 

2017 National Visitor Survey

1 Jan 2017
This poster is a visualisation of the aggregated results of the 2017 National Visitor Survey.

2016 National Visitor Survey

2016
Visualisation of the aggregated results of the 2016 National Visitor Survey.

Museums Aotearoa Sector Survey Report 2014

1 Oct 2015
Findings from the 2014 museum sector survey commissioned by Museums Aotearoa.

Museums Aotearoa Sector Survey Report 2012

1 Jan 2012
Findings from the 2012 museum sector survey commissioned by Museums Aotearoa.

New Zealand Museum Sector Web Survey

1 Mar 2007
Findings from an initial attempt to gather background information on the museum sector.

Cultural Experiences Survey

1 Jan 2002
Survey asking people whether they had experienced a range of cultural activities during a set reference period.